Returning to tablets, compared to the dominant players in the tablet OS market - iOS and Android - Microsoft’s share is still very modest. Earlier this year ABI Research predicted Windows Phone will end 2013 with around 3% of the worldwide market. Compare that to the Windows Phone OS, which launched more than two years ago, in fall 2010: Windows Phone took only a 4.1% share in the US smartphone OS market in the three months ending February, according to Kantar figures. Microsoft launched Windows 8, its touchscreen-friendly reboot of its desktop OS, last fall - so it’s swung from zero to a 7.4% share in just under half a year. The analyst notes record tablet shipments in the quarter, with global branded tablet shipments reaching an “all-time high” of 40.6 million units in Q1, driven on by year-on-year growth of 117% (vs 146% in Q1 2012). Microsoft has gone from having no share of the global tablet OS market in Q1 last year to taking 7.4% one year later, with three million Windows 8 tablets shipped in Q1 2013, according to preliminary figures from Strategy Analytics‘ Global Tablet OS Market Share: Q1 2013 report. It may still be struggling to make itself count in the smartphone space but early signs are more promising for Windows plus tablets. Don’t write off Microsoft’s chances in mobile just yet.
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